“As a consumer, this book is,
at minimum, enlightening,
but more so alarming.
As a businessman, I
discovered a whole world of underexposed, unethical
possibilities. As a human being, Phoenix created new hope for
a better life. More than a case
study of the diet question,
this book is an extensive
discovery of everything that
is good for you. Well worth
reading. Well worth memorizing.”

—C.J. Yesson,
Retired Life Insurance CEO, Investment Banker